If you have quite complicated if-else statements take a look at RulesEngine,

This is a set of production rules, each of which has a condition and an action - simplistically you can think of it as a bunch of if-then statements.

maybe in your case, it's the best way to simplify(but in most cases, if-else or switch-case enough).

Here you can find different implementations for js. Take a look at json-rules-engine as an example:

This example demonstates an engine for identifying employees who work for Microsoft and are taking Christmas day off.

const { Engine } = require('json-rules-engine')


/**
 * Setup a new engine
 */
let engine = new Engine()

// define a rule for detecting the player has exceeded foul limits.  Foul out any player who:
// (has committed 5 fouls AND game is 40 minutes) OR (has committed 6 fouls AND game is 48 minutes)
engine.addRule({
  conditions: {
    any: [{
      all: [{
        fact: 'gameDuration',
        operator: 'equal',
        value: 40
      }, {
        fact: 'personalFoulCount',
        operator: 'greaterThanInclusive',
        value: 5
      }]
    }, {
      all: [{
        fact: 'gameDuration',
        operator: 'equal',
        value: 48
      }, {
        fact: 'personalFoulCount',
        operator: 'greaterThanInclusive',
        value: 6
      }]
    }]
  },
  event: {  // define the event to fire when the conditions evaluate truthy
    type: 'fouledOut',
    params: {
      message: 'Player has fouled out!'
    }
  }
})

/**
 * Define facts the engine will use to evaluate the conditions above.
 * Facts may also be loaded asynchronously at runtime; see the advanced example below
 */
let facts = {
  personalFoulCount: 6,
  gameDuration: 40
}

// Run the engine to evaluate
engine
  .run(facts)
  .then(({ events }) => {
    events.map(event => console.log(event.params.message))
  })

/*
 * Output:
 *
 * Player has fouled out!
 */

Or you can write a simple implementation of Rule Engine based on Object on your own.

As an example for your case:

const rules = [{
    rule: (user) => ['todo', 'progress'].includes(user.lifecycle.stepCompany),
    action: () => console.log("App.SETUP.COMPANY")
  },
  {
    rule: (user) => ['todo', 'progress'].includes(user.lifecycle.stepIdentity),
    action: () => console.log("App.SETUP.IDENTITY")
  }
]

const user = {
  lifecycle: {
    stepCompany: 'todo',
    stepIdentity: 'progress'
  }
}

rules.forEach(r => {
  if (r.rule(user)) {
    r.action()
  }
})