Create and execute campaign strategies on different digital platforms. Coordinate B2B and B2C brand actions through the different physical and digital points of sale. Design and implement Trade Marketing CX and CMR strategies, guaranteeing an effective consumer experience. Monitor online and offline campaign strategies. Manage and develop databases. Create and maintain web pages

I encouraged the increase in brand recognition by 37%, according to the statistics of the different digital platforms. I integrated the brand into the main marketing trends, generating a 48% increase in profitability, according to internal management reports.

Coordinate the International Environmental Congress and the different planned events. Create and execute campaign strategies on different digital platforms. Develop promotion and dissemination processes for an effective CRM and CX. Lead the design and implementation of B2B and B2C customer service, journey and shopping experience protocols. Create, develop and optimize the organization's website

I positioned the website in the first place of the search engines. I made the Congress the environmental event with the highest participation in the years 2019 and 2021. I managed to attract more than COP$150,000,000 in international investment and COP$80,000,000 national.