Responsible for the development of user personas, user journey, identification of insights, information architecture and user flows. Also the design of wireframes, prototypes and the idealization of design systems, and the analysis of metrics for improvement strategies.

Responsible for redefining the brand and exploring new concepts to create a design system. Likewise, the direction of the branding strategy and from the UI, the creation of different prototypes for web and mobile versions.

I helped different companies to review their brands and products, providing them with solutions from design to solve user needs and business challenges, through the implementation of UX research and UI techniques.