Design, planning and planning of internal and external communication strategies. Institutional promotion through the creation of SEO content for different formats, as well as the management of e-mail marketing. Relationship with media in the search to generate brand positioning. Compliance with goals and indicators, as well as preparation of periodic management reports.

I was in charge of creating the digital strategy in order to improve marketing and communications processes. Also, I led the management of social networks (FB, IG, LI). Carry out the content marketing strategy for digital channels. In charge of sending mailings through Hubspot. Managed the website and created written content for it.

I led and produced the university's institutional podcast, as well as the generation of the digital content strategy for the university's institutional podcast, as well as supported the different internal communication actions of the institution.