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Erika L

Digital Director
Habilidades
(Auto-avaliação)
Digital marketing 100%
Digital strategy 100%
B2b sales 90%
Content creation 90%
Analysis of data 90%
Inbound marketing 90%
Seo 90%
Advanced excel 80%
Growth marketing 80%
línguas
English:
  • Reading
    70%
  • Writing
    70%
Spanish:
  • Writing
    70%
  • Reading
    70%
  • Speaking
    70%
Portuguese:
  • Reading
    70%
Perfil profissional

Experiência de trabalho

Digital Director
universal mccan | Julho 2021 - Agosto 2022 (1 year 1 month)
habilidades usadas

Creation of the marketing strategy by acquisition, retention or consideration for Sony Pictures, Spotify, Western Union, Betsson and 6 Nutresa brands under growth marketing techniques by generation of acquisition Definition of advertising budgets, responsible for executing the media strategy defined for each account, together with the team with the following objectives: Generation of new leads Delivery of Marketing Qualified Leads

Digital Lead
lat one group | Abril 2020 - Julho 2021 (1 year 3 months)
habilidades usadas

Latin America B2B Accounts: VMware, Intel, and Dell Technologies Strategy development for B2B sales channels through multiple partner brands of Intel, VMware, among others, supporting the optimization of campaign performance, ensuring that the pace of leads/MQL/ sales is on target . Execution of demand generation strategies and potential customer acquisition strategies (inbound digital tactics, email

Social Media Specialist
asylum marketing | Outubro 2018 - Outubro 2019 (1 year)
habilidades usadas

Planning and creation of budgets. Automation in Hubspot, creation and execution of Inbound Marketing strategy, Implementation of paid media campaigns by attraction, acquisition of leads, (Twitter, Facebook, Google Search and Youtube) Analysis and deployment of analysis using tools such as Talkwalker, Brandwatch, Netbase. Research investment competition. Social Data Mining, Inbound & SEO Content Creation

Formação acadêmica
Marketing and Advertisement
Iebs | Specialization
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