Sebastián Franco
Content Strategist
Perfil profissional
I have been working on marketing and advertising for almost 20 years and I have got understanding in organizational communications and corporate communications strategies for omnichannel ecosystems clients
Experiência de trabalho
Digital Content Strategist
novaventa s.a.s. | Novembro 2019 - Dezembro 2022 (3 years 1 month)
habilidades usadas
Defined and led the strategy and content of the different digital ecosystem channels, evaluating their performance based on digital metrics.
realização principalExceeded fulfillment by 15% of Engagement Rate of the set goals.
Account Manager
jaime uribe & asociados | Janeiro 2018 - Dezembro 2019 (1 year 11 months)
habilidades usadas
Newsroom Director - Grupo Exito
ariadna communications group | Janeiro 2017 - Dezembro 2018 (1 year 11 months)
habilidades usadas
Coordinated the generation of enriched content for social media and managed digital media channels for all Grupo Exito brands.
realização principalReorganized the teamwork in 4 months; content production increased by 20%.
Formação acadêmica
Marketing and Advertising Bachelors Degree
Politecnico grancolombiano university | Undergraduate
Politecnico grancolombiano university | Undergraduate
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