Organize and coordinate the areas involved in the company's value chain. Ensure that the product offering maintains the brand guidelines, competitive price and participation percentages oriented to the commercial calendar and the seasons. Monitoring of compliance with global sales, channel, store, and by sales units per product line and sub-line. Development and maintenance of the E-commerce channel, administration, order tracking and website content.

-I led the launch of the web page with E-commerce. -I led the project of Product Entry Schedule, under the methodology of stock replacement and demand planning. -I defined the life cycle of the product according to the timing and commercial calendar.

Audit your own points of sale. Monitoring of budget compliance and managing the product at the point of sale. Develop the incentive plan for point of sale personnel. Assembly of collections at point of sale, under the company's visual merchandising guidelines.

-Developed the Valle Impacta 2018 process, of the Cali Chamber of Commerce, supporting the definition of the value proposition, market segmentation, and growth horizons.

Lead the personnel management processes, training of the people in charge, the need for personnel, growth plans. Preserve the visual merchandising that is handled worldwide of the collections of the season and of balance in the sales season. Analyze reports of weekly sales indicators, rotation, growth, success, rankings of best sellers in the store and area, in order to develop strategies to boost sales.

Led the achievement of commercial sales goals. I successfully completed the training plan prior to being appointed as manager.