▪ Creation and implementation of commercial and marketing strategies on and off line for each line of business. ▪ Realization of virtual and face-to-face events nationwide. ▪ Construction of strategy for digital channels, content grids. ▪ Construction of content for advertising and communications pieces for the B2B and B2C segments. ▪ Creation and execution of the Media Plan for each line of business. ▪ Information analysis. Customer attraction and loyalty.

Sales increase, market opening, customer attraction.

Customer attraction, retention and loyalty, sales volume maximization, B2C sales, business line growth for market positioning, market analysis and competition studies, leadership of demand generation campaigns, CRM strategies, among others.

Leadership in the creation and execution of marketing and sales strategies for different lines of business.