Responsible for commercial planning, account development, market expansion and budget compliance in Antioquia, Valle and Eje Cafetero.

Strategic management of regional business, development of key accounts, market expansion, and budget achievement. Leadership of high-value projects with international brands.

Responsible for business indicators, forecasting, and profitability. Recovery of key markets.

Definition and implementation of national commercial strategy, sales force leadership, development of strategic accounts and sustained revenue growth.

Strategic account management and execution of business growth strategies.

Comprehensive management of the regional business, sales planning, development of corporate clients and opening of new industrial markets.