- I designed the marketing and communications plans, oriented to the positioning and fulfillment of the communication and commercial objectives. - Create commercial strategies for positioning in digital and traditional channels, achieving an exponential growth of the community in social networks, increasing brand discovery. {** *}- Improved the customer experience at all points of contact, from brand discovery to building loyalty.

Leading the marketing team, I achieved the fulfillment of the commercial goals outlined in the commercial area, achieving compliance even in the recession in the sector.

I developed the intranet and monthly newsletters for internal and external communication. I was in charge of the design and maintenance of the institutional website, writing content

I led the execution of the institutional marketing plan aimed at different audiences. I carried out exhaustive field research for the knowledge of the sector and the market, with which I built marketing strategies that allowed the value proposition to stand out.