Institutional support for area leaders regarding the deployment of the strategy defined in the PDI Institutional Development Plan 2021 - 2025 and development of strategic studies with transversal impact.

Neuromarketing analysis with students, to design empathy maps that allow structuring the institutional strategy. Methodological design of institutional benchmarking, to identify the competitive advantage of academic programs. Market research.

Design and implementation of the institution's marketing plan, meeting the balance points and enrollment goals, for undergraduate and graduate programs.

Management of strategic projects in the Communications and Public Relations Division such as "Reto a la U", "Jóvenes a la U" and "La U en tu Colegio"; programs for access to higher education of the Secretary of Education of Bogotá - ATENEA.

Design and documentation of institutional processes and procedures according to the Institution's integrated management system, implementing improvement actions and training sessions.

Updating the institutional process map, strengthening strategic, missional and support processes, with the approval of procedures and other system documents. Design and implementation of training sessions for the institution's collaborators.