PEZVIVO is a multi-brand store created for those who want to create new habits around well-being. The conceptualization of the store, the creation of the website, the design of the brand and the development of the business idea are part of my achievements at PEZVIVO

Create a business through collaborative economy, promote different businesses through a virtual strategy, achieve a solid ecommerce and a brand language focused on being.

People often approach me with little mature business ideas, for a while I have managed to go from a business idea to a tangible service or product. Through brand design, creation of service portfolio, creation of sales and communication channels.

-Creation of three personal brands (conversations with ana, purpose and being and expand your feminine) focused on spiritual and self expansion. Design from scratch of each brand including branding, communication, people, types of services, business canvas and usability journey

Santiago Corazón is a self-sustaining foundation based on its product area. During my stay I was able to design a new experience for benefactors and beneficiaries, redesign the website, automate many of the internal processes, generate new alliances for fundraising and listen to the real needs of users.

Optimization of the product area focused on increasing donations, growth in the product portfolio thanks to strategic alliances, redesign of the foundation's corporate structure, achieving expansion of the product area.