Manage a digital Software as a Service SaaS platform for the B2B segment with the goal of increasing revenue from digital sales of services and increasing efficiencies in customer operations. Define the digital strategy, business model, financial budget, roadmap, go-to market strategy and the different areas that make up the product to ensure its correct operation, evolution, growth and revenue compliance.

I increased revenue generation by more than 200% in the first half of 2023, as a result of focus, new capabilities, UX/UI experience design, and growth marketing strategies. I decreased erroneous transactions by more than 12 percentage points of total transactions.

Lead the definition and structuring of the area for the creation and innovation of digital products and businesses, through the use of agile creation and management methodologies such as lean startup, design thinking, business model canvas and scrum. Manage the strategy, operation and growth of digital Sales and Service products, Digital Communication and Digital Identity for the Virtual Banking and Mobile Banking channels. Manage the product portfolio and prioritization of digital projects

I executed more than 40 digital product innovation projects. I achieved revenue generation of more than USD 3.5 million. I executed the negotiation of more than 4 world-class technological allies.

Manage the operation and digital strategy of the Virtual Branch for Individuals and Facturanet - payment platform channels, to increase the adoption and use of more cost-efficient means of service. Participate in the design and monitoring of roadmap projects for the incorporation of new transactions in these channels. Work on marketing strategies to generate growth in transactions, adoption of new users and loyalty.

I achieved adoption rates of over 20% annually, due to the implementation of marketing strategies and incorporation of value transactions. I worked on an important project for the technological renewal of electronic channels in Colombia, Panama, Miami and Puerto Rico.