Marcela Alvarez
Marketing and Communications Director
Perfil profissional
Marketing Management Specialist with 6 years of experience leading sales, marketing, customer service and communications teams in service companies. Extensive experience in developing 360 marketing strategies, strategic alliances, brand activations, SEO, SEM, social networks, digital marketing and CRM.
Experiência de trabalho
Definition of the national strategic action of the team with commercial impact at the country level. Development of strategic alliances, brand activations, SEO, SEM, CRM and budget management.
realização principalLeadership in the development of 360 marketing strategies
Development of marketing strategies, competitor analysis, brand activations, strategic alliances and budget management.
realização principalDesign of the annual Marketing and Communications plan
Generation of synergies in commercial closures, strategic commercial alliances, benchmarking analysis and market behavior.
realização principalPromotion and marketing of academic portfolios
Formação acadêmica
Esumer | Undergraduate
