Alejandra Schmalbach
Head Of Growth
Perfil profissional
International Business Professional passionate about marketing, user acquisition strategies and experience optimization. With more than 5 years of experience in Software companies in Inbound and Outbound communication channels.
Experiência de trabalho
Head Of Growth
pegasi | Abril 2021 - Agora (5 years 7 months)
habilidades usadas
Leader of the growth team, in charge of demand generation, onboarding and user loyalty.
Marketing Manager
webinar.net | Abril 2020 - Abril 2021 (1 year)
habilidades usadas
In charge of brand positioning, development of digital channels and generation of demand. Planning and implementation of the CRM strategy (Hubspot).
Head Of Growth
alegra | Setembro 2018 - Maio 2020 (1 year 8 months)
habilidades usadas
Leader of the team in charge of optimizing user acquisition opportunities through digital channels: SEO, PPC, social media, inbound, lead nurturing, marketplace, co-marketing, referrals and web testing.
Formação acadêmica
Business Administration
Universidad eafit | Undergraduate
Universidad eafit | Undergraduate
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