Personal entrepreneurship, company creation, brand and concept development, target market definition, portfolio establishment, price design, competitor analysis.

Generation of income, negotiation with suppliers, management of operational force training, creation of clients and value relationships, positioning and differentiation.

Responsible for compliance with the regional sales budget, Eje cafetero, Valle, Cauca, Nariño and Putumayo, responsible for the adequate attention of claims, orders and management of indicators.

Consolidate the sales team, Valle, Cauca, Nariño and Putumayo, from 5 to 16 area managers. - 87% increase in sales and 84% increase in orders from one year to the next.{** *}- Responsible for defining the profile, selection and linking and training of area managers.