Catalina Tobon
Growth Manager
Perfil profissional
Sales and Marketing Director with over 15 years of experience leading growth strategies and commercial teams in technology , SaaS , and fintech companies . Skilled in achieving and exceeding commercial goals , optimizing lifecycle management processes , and maximizing customer value . Experienced in building high-performance teams and fostering strategic relationships across diverse cultures
Experiência de trabalho
Responsible for customer acquisition, adoption, and retention, and revenue metrics. Developed and implemented growth strategy, marketing plan, and budget allocation. Led growth dynamics for timely iteration and goal achievement.
realização principalIncreased user base by 60% and doubled monetized users. Led growth team of 16 people. Structured Marketing team for B2C and B2B fronts.
Designed, built, and developed sales and marketing team from scratch. Enhanced customer satisfaction from 46 to 92% NPS within six months. Managed Staff Augmentation team effectively.
realização principalAchieved 100% revenue growth target in first six months. Optimized commercial processes and led creation of B2B support team.
Led onboarding, technical integrations, and lifecycle management for clients and partners. Advocated for customer needs and resolved issues effectively.
realização principalDeveloped valuable client relationships and impacted customer retention. Established and monitored KPIs for customer progress.
Formação acadêmica
Politecnico gran colombiano | Profesional
