General Director of the company, in charge of leading, designing and executing positioning, loyalty and profitability strategies for all business lines. Responsible for the comprehensive management of the 2022 and 2023 strategic plan, focused on increasing sales revenue, optimizing the cost of the operation and training a high-performance team.

● Led the negotiation and strategic alliance process with Herbalife Colombia, ensuring sales income greater than COP 720,000,000.

Responsible for leading commercial management, relationship strategies and alliances for expansion and development for the Antioquia region, ensuring the proper functioning of the area, as well as individual and group compliance with operational goals. In charge of the loyalty and positioning of the key accounts in the region, leading customer service focused on the ideal delivery and the budget

● I led the opening to the 10 municipalities of Valle de Aburrá and more than 6 municipalities of Oriente Antioqueño, with more than 600 effective active restaurants within the application generating average revenue of 35% of the total income of the region .