As Trade Marketing Manager, my responsibility is to design and implement commercial strategies aimed at the point of sale. This involves collaborating closely with the sales and marketing team to develop plans that increase product visibility and optimize their market positioning. My duties include analyzing market and consumer behavior, identifying opportunities and challenges, as well as designing and executing activations.
Ensure compliance with the budget of the points of sale, inventory monitoring. Skill in negotiating spaces and promoting campaigns that generate rotation at points of sales. In addition to providing advice, promotion and training on sales and features of our product catalog to point of sales staff and customers.