Albeiro Guzman Palacio
Marketing and Sales Director
Perfil profissional
Commercial Director with over 15 years of experience in retail, consumer goods, pharmaceuticals, and industrial sectors. Expert in sales management, strategic planning, pricing, revenue management, negotiation, financial analysis, and data-driven marketing.
Experiência de trabalho
Consulting in business processes, strategy and sales optimization.
realização principalOptimization of business processes and average sales increase of 18%.
I led commercial strategies, strategic pricing and revenue management, achieving an 8% margin increase.
realização principalImplementation of B2B and B2C commercial strategy, strategic pricing and revenue management, achieving an 8% margin increase.
I implemented ATL, BTL and digital marketing strategies, achieving a 25% reduction in CAC.
realização principalI developed ATL, BTL and digital marketing strategies, achieving a 25% reduction in CAC.
Formação acadêmica
Inpahu | Undergraduate
