I led the team of representatives and managed the relationship with the clients in charge to achieve the income goal and take care of the profitability of the company, all this through the planning, execution and control of strategies and commercial activities, which allowed us to meet 96 % income projection and grow on average 23% in pareto clients, in 2023.

I developed, executed and controlled with the national commercial manager the strategies that allowed us to meet the KPIs defined in the strategic plan for the commercial team of the Mass and Institutional channels.

Established strategic alliances with entrepreneurs and employee funds, which led to improved profit margins. Also, I maximized the visibility of the boutique through a social media marketing strategy that increased the fan base and generated an increase in online sales.