Direct strategies to increase the added value of the company's brand image and products based on the new brand concept through digital marketing, growth of the scope of the Marketplace and necessary alliances to expand the catalog of services as a strategy to respond to the post-marketing effect. pandemic. Position the brand in social networks, taking advantage of them as a means of communication and interaction

Implementation of the contact center that currently allows the centralization of all customer service and communications, reducing response times and increasing effective conversions. Update of the web platform turning it into a Marketplace of products and