Optimized user experience for web and mobile products. Designed UI components in Figma, created wireframes, managed client requirements, collaborated with developers, and executed design handoffs.

Led UI/UX design for digital banking products using Figma and Atomic Design. Created wireframes, prototypes, and managed handoff to development teams, ensuring alignment with business goals.

Managed corporate digital strategies, created and executed social media campaigns, designed content calendars, and implemented content strategies for multiple platforms.

Developed and executed digital brand strategies for the healthcare sector, managed content calendars, and implemented content aligned with brand guidelines.

Coordinated communication strategies, monitored social media, designed campaigns, created visual assets, scriptwriting for audiovisual content, and managed paid advertising.

Defined communication strategies, managed reputational risk, designed internal campaigns, and created visual assets for social media and internal communication.