Responsible for the direction of the marketing and communication strategy for the Dan brand, seeking to increase market share and profitability. In charge of digital strategy, trade marketing, innovation, implementation of alternative sales channels, and brand positioning.

Responsible for delivering relevant information on market behavior, to support strategic planning and ensure the growth and diversification of the company nationally and internationally. Likewise, generate insights for the different business units, through market research, analytics processes, and CRM administration.

Responsible for market analysis, monitoring of financial and sales indicators, market research, and CRM administration, generating alerts, and looking for opportunities that would allow the profitable growth of the Institutional Business Unit in Colombia, Ecuador, Peru and Dominican Republic.