Supervision of personnel from the different market channels, through monitoring of indicators and variables according to the role. Verification of implementation of the strategies defined according to the channel and location of pop material according to each brand.

Responsible for directing the assembly of the store according to the planimetry designated by the brand, assembly of exhibitions and adaptation of spaces. Monitoring and compliance with indicators of the staff in charge through KPIs such as profitability, productivity and performance. Distribution, monitoring of the store budget according to staff.

Responsible for directing and managing the points of sale in the Santanderes Zone (B/manga and Cúcuta), ensuring the proper functioning of its operational, administrative and commercial activities, through monitoring and compliance with the sales budget of the different distribution channels, coordinating promotional event activities at different points of sale.