Responsible for creating the strategy in digital channels. Administration of the Google Analytics, SearchConsole and ADS platforms to boost the positioning of the brand in search engines. Generate the contents for the different printed and digital pieces where the attributes of the brands are promoted and highlighted. Measure, structure and manage the company's digital compliance metrics. Content optimization

Founding the digital channels of the company and its largest brand (Asopagos).

Responsible for creating, coordinating, executing and controlling the communications plan, effectively managing the communication and image of the business group internally and supporting its visibility externally to position the companies in the Latin American market by aligning the strategy with the marketing objectives.

Create the communications area of the company along with all its processes, procedures and documentation in general. Achievement to highlight: Create a massive campaign with Rappi to encourage the planting of trees in the Amazon. The campaign was a success in sales and in awareness.

Responsible for designing and leading the internal communication strategy, managing digital platforms and traditional media. Logistical support for internal events and strengthening of relationships with partners.

Develop the communications area of the Club for internal and external management.