Responsible for the communication strategy on social networks Facebook and Instagram, Development and execution of the content grid and ad campaigns in Meta Ads, monitoring and reporting of indicators according to the marketing plan and business direction.
Development, execution, monitoring and evaluation of marketing and advertising strategies for the attraction, relationship and retention of customers. Ensure the correct exposure and persuasive dissemination of the brand to the market segments, to contribute to the achievement of commercial objectives. Administration and management of campaigns on platforms with a paid media focus: Google Ads (SEM), Meta Ads.
Plan, implement, monitor and optimize digital marketing campaigns according to the objectives set out in the strategy and budgets in the different media. Planning, monitoring and measuring the content grid based on in the objectives of the brand. Maintain a direct relationship with assigned clients, in order to report results and propose improvements.