Creation of visual identity and corporate image guidelines; development and administration of institutional website.

Production and management of live broadcasts for Facebook and YouTube.

Design and development of digital products; management of CMS Drupal, WordPress and Brightspot; web analytics, Power BI and Data Studio reports, streaming projects and training in digital analytics.

He led multiplatform projects and the digital transformation of Noticias Caracol; he reorganized content and distribution, positioning the portal as a leader in its category according to ComScore.

He analyzed user data and behavior on desktop, mobile, and tablet platforms using Google Analytics, and prepared weekly and monthly reports.

He supported the coordination and monitoring of digital projects for web portals.