One of my functions was to validate and position the brand in the market, through digital media, surveys and experiments in order to validate or improve the value proposition.

Some of my functions were to generate and execute strategies for the expansion of Workplace from Meta for Latam, which included strategy in digital and commercial media and relationship with C-levels.

Responsible for penetrating the market with our home App and digitizing consumer businesses, through direct sales, market research and digital marketing. The business model was commission-based, where we had a "Free" model that allowed businesses to use all the functionalities.