I implemented the correct data analysis to improve web and social network performance through social listenings, consumer intents and dynamic dashboards according to relevant KPIs for decision making.

I created the digital communication strategy in order to stimulate sales through branding, consumer and competition research, advertising campaign management, content planning for social networks, customer service, social listening and KPI's measurement.

I contributed to improving the reputation and community of La Bolera Saloon through consumer research, background analysis, influencer marketing, ad creation, organization and coverage of physical events, planning and creation of digital content and measurement of KPI's.