I was in charge of creating the growth marketing area for the Grupo Exito account, and for the agency itself. For full funnel strategies we used engagement and CX tools such as blog and content generation that we could measure and test with google optimize, heat maps and other tools that helped us better understand the user journey and how to interact with it at each stage.

I was in charge of leading the online ads strategies, for the different clients, in addition to directing the implementation team of the guideline on the different platforms.