Responsible for the national direction of the 360 digital strategy (organic and paid) that guarantees business growth and digital transformation. Administration and management of the digital area budget. Leader of the marketing automation strategy and new E-Commerce and participation in housing portals. Management of agencies, teams and suppliers. Sponsor of innovation proposals to promote the digital transformation process in the company.

- Design of an E-commerce home sales model through the website. - Increase in the conversion rate of 5% after the redesign of the Mailing campaigns on Oracle Eloqua Marketing Cloud. -Co creation of the “Aguinaldos Prodesa” campaign that stands out as the best month for the company's sale.

Manager of the international expansion of the brand and the digital transformation of the business. Generation of commercial proposals and negotiation with international clients, market research and administration of digital solutions (email marketing, social media, and ads), generation of models for customer acquisition, activation plans and commercial positioning aimed at meeting goals.

Restructuring of the strategic and commercial model of the company. - Opening of 2 sales channels, re-launching of the brand and creation of 2 business lines. - Co-Creation of the “Continuity Marketing” concept for the BPO industry - 75% improvement in sales and leads

Responsible for the development and management of the company's business model in relation to the 360 marketing plans (OOH, BTL and digital) for the brand with an emphasis on digital transformation. Guarantee the opening of new markets and exploration of new businesses. Development of sales strategies, meeting goals and managing budgets. Negotiation with clients, team coordination and supplier management.

- Creation of the post-sale service process that reduces product reimbursement by 65% - Redesign of the company's business model, which opens the B2B and online sales channel, improving sales by 50%. - Redefinition of the sales plan and profitability indicators