○ UX research: observation and continuous investigation of the user interaction with the digital platforms (eCommerce, App, bot) covering the entire touchpoints flow in the different channels through heatmaps, recordings, feedbacks, A/B testings, interviews, etc. ○ UX/UI design: responsible of building a clean and effective user experience for our customers. By working crossfunctionally, understanding needs from the product management, engineering, business stakeholders and building solutions.

Database discovery project leader: I lead the discovery process helping the third-part-consultant in the research database actions with the different areas of the company.

Photoshop: Retouching of images, design of compositions for the web. Figma: Desktop/Mobile Website Adaptations

Design and content planning for the university website