Catalina Henao
Director Digital
Perfil profissional
Performance-driven digital marketing strategist experienced in scaling brand visibility and audience growth across multi-channel ecosystems . Skilled in e-commerce marketing , social growth strategy , and campaign execution
Experiência de trabalho
Directed cross-functional teams, coordinated influencer and partner campaigns, executed multichannel expansion across marketplaces, and aligned brand positioning with audience behavior.
realização principalLed organic and paid digital growth strategies for LF10 and Allten, increasing Instagram following from 3.5k to 42k in 4 months.
Created and executed content and digital strategies, managed paid media campaigns for brand growth.
realização principalDeveloped content and digital strategy, managed paid media on Meta platforms.
Oversaw campaign setup, monitored performance, controlled budgets, and aligned KPIs across client accounts.
realização principalManaged campaign setup and performance monitoring, supporting budget control and KPI alignment.
Formação acadêmica
Universidad industrial de santander | Técnico/Tecnólogo
