Responsible for overseeing the commercial operations of our largest distributor, Luker, within the traditional channel. My role involved managing key accounts, supermarkets, and minimarkets, and leading a national-level team. • Strategic Account Management • Team Leadership • Market Penetration • Sales Performance Analysis • Cross-functional Collaboration By successfully coordinating commercial activities within the traditional channel, I contri

Leader of the commercial team responsible for driving client acquisition and business development within specialized channels, including healthy market chains, pharmacies, and drugstores. • Prospecting and identifying potential clients within specialized channels • Conducting cold negotiations with prospective clients, effectively showcasing the value proposition and negotiating • Spearheading market opening initiatives, successfully entering n