Develop business skills in the sales team. • Design and execute sales strategies that guarantee compliance with business KPIs. • Manage financial resources and product inventory to support commercial strategies • Conduct ongoing training and education for the sales team • Plan field work for the team of entrepreneurs • Inspire and motivate the team to ensure KPI compliance and long-term channel development

Ensure compliance with the sales strategy of each of the cluster countries, through the design of incentive and loyalty programs. • Develop and plan the communication pieces that integrate the area's strategy. • Integrate budget, provisions and expense estimate of the segment of new representatives in order to obtain an adequate follow-up of the total expenses of the area. • Lead the teams in Colombia, Peru and Ecuador in order to guarantee the adequate balance between

Prepare and execute the marketing and communications plan of the En Cicla System • Establish relationships with allies on issues of Mobility, Road Safety, Transportation and other entities aligned with the objective of the En Cicla project to promote positioning • Generate communication strategies recognizing the system, as an option for sustainable mobility and complementary to other means of transport in the city • Leading awareness and work plans in creating culture