Managed retail media and e-commerce campaigns, monitored KPIs, prepared performance reports, optimized segmentation and budgets, collaborated with teams and clients.

Comprehensive management of retail media and e-commerce campaigns, strategic planning, KPI monitoring, and optimization to align with brand objectives.

Established goals, led contract negotiations, designed negotiation plans, managed American clients, coached team, and developed sales techniques.

Led negotiations, set SMART goals, coached team, and managed American client relationships to secure contracts and develop sales skills.

Prepared sector analyses, financial indicators, consolidated information, and created action plans for project deadlines.

Supported financial and sector analysis, project formulation, and action plan creation for urban renewal and housing infrastructure.