I was given a challenge to manage more than one client to develop ads, this allowed me to improve my skills regarding SEO positioning, visualize growth in organic search in each of my accounts. I did better conversion tracking to be able to efficiently present the results to each client in a dashboard in looker studio or in a metricool summary.

Since my management with Google Ads I implement ads taking into account Analytics data and the objective of the company. For there if you select the type of campaign, bid strategies and external Google tools such as tag manager. My main objective is to be able to start with a low or medium budget to have a good CPC and CPA bid and thus, by optimizing the ad, I will be able to see future projections based on the budget.