Tasks performed: Development of predictive and descriptive models that allow: Measuring the results of campaigns and other marketing efforts. Optimize results, recommending specific changes in tactics or economic investment criteria and media mix. Segment the groups of consumers and customers that are part of the business target. Build predictive analysis models that allow improving the ratios of con

Tasks performed: Implementation of ETL processes, processing and data collection for qualitative and quantitative analysis through SQL, Python and Excel tools. Use of data visualization programs such as PowerBI to process the information received and expose it to the client.

Achievements: Sentiment analysis models are implemented and developed for the area of expertise and a Dashboard of the main economic indicators of Colombia is built in order to have clear and accurate information on them for decision making within the organization.