• Development of the sales and marketing plan. • Direct the marketing plan and execute activities • Develop Loyalty strategies for company associates • Coordinate and direct sales strategies • Identify and search for new associates • Negotiation with suppliers • Strategic alliances with related brands • Development of advertising pieces and merchandising strategic • Execution of Events and marketing plan

• Measurement of sales and marketing indicators. • Direct the business plan with strategies and administrative, commercial and operational execution. • Develop and execute Customer Service strategies and value generation. • Coordinate and direct BTL strategies • Development of market research focused on demand and search for opportunities • Identify and search for new markets • Internal campaigns for company employees

- Design of communication strategies. - Development of a Marketing plan for Colombia, having a budget - Activities related to the dissemination of products/services to achieve their sale in the market. - Custody of logos and other elements that are for the exclusive use of the company and its brand. - Responsible for the execution and implementation of marketing strategies - Responsible for the marketing and sales plan and budget