Lead and advise the commercial team in the cities of Bogotá and Medellín. Structuring of the commercial department, strategic budget planning, training development, selection, training and monitoring of the commercial team. B2B and B2C project management, remodeling and interior design.

Lead a team of designers with a commercial focus and administrative tasks, monitoring and compliance with KPI ́S, such as RBI, internal NPS, external NPS; Selection, training and development of teams. Achievements: Compliance with annual budgets above 95% on objectives of more than $4,500 Million COP, average annual growth of 10%, the store with the highest compliance and growth for 3 consecutive years.