Senior UX/UI Product Designer with 12+ years of experience in B2B SaaS , OTT , and consumer apps . Expert in rapid prototyping , design systems , Figma , and reducing onboarding friction . Delivers measurable , user-centered solutions fast
Owned discovery, backlog prioritization, sprint ceremonies, and stakeholder alignment for two B2C products. Bridged PM and UX disciplines to reduce ambiguity and maintain user-centered focus.
realização principalLed product strategy for ConcertPlaza and ArenaLook B2C platforms, managing cross-functional Scrum teams and accelerating product decisions.
Managed discovery, backlog, and sprint planning for B2C platforms. Delivered rapid prototypes and maintained UI consistency across platforms.
realização principalLed product strategy and roadmap for OTT TV App, delivering validated Figma prototypes and reducing alignment time by 40%.
Owned onboarding for OTT product, delivered clickable Figma prototypes, and integrated AI-assisted workflows to accelerate delivery.
realização principalRedesigned B2B SaaS dashboard and OTT onboarding, reducing task completion time and early drop-off. Built token-based design system.