Coordinated daily operations and strategic initiatives. Applied human-centered design to improve digital solutions, supporting business efficiency and user experience.

Led multidisciplinary teams in UX, UI, Marketing, and Development. Ensured collaboration between design and development, focusing on usability, accessibility, and business goals.

Oversaw UI/UX design for websites, led user research, improved usability and navigation, and supported marketing campaigns with graphic assets.

Planned and led digital and graphic design projects. Created user flows, wireframes, prototypes, and coordinated assets for 400+ retail stores, ensuring brand consistency.

Designed materials for communication channels, digital advertising, and events. Supported marketing campaigns with promotional and social media content.

Created and managed visual projects for print and digital media, supporting marketing and ensuring brand consistency.