I develop branding strategies and design graphic pieces, both digital and printed, for internal and external university events. My leadership is reflected in the planning, direction and execution of photographic projects aimed at creating audiovisual content that promotes the faculties of the institution. In addition, I am in charge of the creation of promotional graphic material and printed pieces used in advertising for the university and its faculties.

Editorial design of the Book 15 years of the Santo Tomás University, Villavicencio Section

I provided training to groups of 10 to 15 people in the field of graphic design, focusing on the fundamental use of tools such as Adobe Illustrator and Adobe Photoshop. In addition, I facilitated the understanding of essential concepts in graphic production, both for printed and digital media, addressing the principles of color theory and conceptualization in class projects.

I actively collaborated with the creative team in formulating creative strategies aimed at creating advertising campaigns that adapted to the needs of partner brands and kept up to date with market trends. I played a fundamental role in the production of graphic content, both in digital and printed formats, and led the direction of photographic and audiovisual casting for the Primavera Urbana Shopping Center. In addition to the agency's Branding

Urban Spring photo casting