Manage the commercial process guiding and accompanying the sales force, monitoring compliance with management indicators of the company's portfolio of products and services. Achievements: - Restructuring of the sales force achieving greater effectiveness and profitability. - Improved portfolio coverage increasing sales. - Improved customer loyalty program

Plan and implement commercial strategies guaranteeing compliance with the results, ensuring the procedures established by the company, management of sales teams, budget, management indicators. Achievements: - Implementation of the service model, ensuring compliance with sales targets (Key Management Indicators). - Planning the activities of the sales team managing to exceed expectations in the

Plan and implement development programs for the point of sale and/or with allies in the different sales channels, ensuring the achievement of the assigned objectives, establishing excellent communication with consumers of the brand strategy, coordinating the team and develop business skills in them. Achievements: - Growth of the Premium portfolio leveraged in the execution of brand experience activities and