Structuring of the digital business strategy. Participation in the restructuring and conceptualization of the brand. Participation in the development processes of new products and expansion of the portfolio. Management of creative and production agencies. Strategy development for organic positioning plan in search engines, website optimization, navigability and reach. Construction of budget and segmentation of the public for guideline in goal.

Half-yearly increase in sales of 26% through the digital channel.

Leadership in a new product launch project - (Unpaint) Management and leadership in acceleration and business development programs with entities of the national and international entrepreneurship and innovation ecosystem, including Ruta N, INNpulsa, ANDI, Proinnovate and EndeavorPerú. - (Income for more than COP 300 M.) Research and analysis of national and international markets Accompaniment in the structuring and execution of the marketing strategy for LATAM, with strategic partners

1-Creation of the competitive intelligence and market surveillance process 2- Structuring of the process and validation methodology for new products 3-Recognition and validation in the innovation and entrepreneurship ecosystem 4- +300M won acceleration programs-project financing