Created materials for digital and print channels to strengthen brand positioning.

Designed brand identity and marketing materials for sound trade shows and festivals, ensuring visual consistency.

Ensured NTC 6033, INCI, WCAG 2.1 AA, and PDF/UA compliance. Used AI tools (NotebookLM, Nanobanana Pro) to reduce research and concepting time for high-impact campaigns.

Designed digital and editorial pieces with 100% accessibility compliance for UNICEF, Ministry of Education, and ICBF. Integrated AI workflows to accelerate asset delivery.

Developed packaging, graphic assets, and ensured timely campaign updates on Shopify for professional makeup market.

Led marketing team and visual direction for campaigns, optimized Shopify e-commerce, and managed POP materials nationwide.