Maximize the competitive position of the allied brands (Finca, Unilever, Quala, Mondelez and Tecnoquimicas) turning them into a second impact for the initiatives, covering 100% of the assigned territory and complying with the management indicators.

Go from a budget of 59 million to 114 million at the end of my duties.

Maximize the competitive position of the Quala brands in the store, turning it into a second impact for the initiatives, covering 100% of the assigned territory and complying with the management indicators (Volume, invoices and brands per invoice).

Go from an effectiveness of 80% to 90%

Design strategies and, based on them, develop marketing plans that opened up business possibilities, managing to maintain the leadership of the products and services offered by RECREAR parks in various current and potential target markets.

Design and activate the commercial strength of the corporation