Perform constant monitoring of the environment based on the consultation of various sources and generate alerts to the process leaders about changes in this. • Participate in the preparation of the market Share, studies of the competition , market Potential, target segments, Relationship plan, target universes, prospective, customer loyalty and retention, Product management, definition of value offer, marketing mix and monitoring of the marketing plan.

Migration of data from the internal platform of the company to the Global platform of the organization (Elocua)

Carry out quantitative and qualitative studies of the data extracted from the clients through Access and Power BI. • Planning of all aspects of the new services offered in the market. • Facebook Ads and Google Ads campaigns • Measurement and analysis of campaign results • Emailmarketing campaigns (target audience segmentation – generation{*** }of Leads). • Implement results control procedures • Segment the different customer groups

Achievements: • Increase in Business Opportunities (Leads) by 40% through email marketing campaigns , Facebook ads and Google Ads. • Product positioning and recognition of the brand through different digital platforms and social networks.

Evaluate, diagnose and design processes, procedures and systems for their updating and improvement. • Collect information with each of the bank's areas to identify the current processes with their inputs and outputs. • Coordinate the definition and analysis of processes with the corresponding bank areas. • Design the flow of the process, the diagrams and organization charts of the procedures {* **}to serve as a guide for hierarchical levels and users. • Identify and evaluate

In the Biometrics area, improve the review times of the clients' documents, identifying the bottlenecks in the process carried out by the fingerprinters. • Preparation and updating of biometrics manuals, creating more secure processes for customers and each of