Coordination and development of brand positioning strategies for B2B channel in digital media. Planning and execution of acquisition strategies and profiling of potential clients. Responsible for the design and consolidation of the visual / audiovisual identity of the brand in all communication material, in addition to the style correction of commercial or training presentations. Development of digital campaign campaigns (SEM) and SEO strategies.

Acquisition of more than 50 qualified B2B leads in the third month of fiscal year, managing to quote services for an approximate value of $ 30,000,000 COP from the Google Ads campaign, with an approximate investment of $ 350,000 COP

Leader in the planning and development of digital marketing strategies for different clients in Colombia and the United States. In charge of the design and creation of content for social networks, carrying out the planning, conceptualization, design and optimization of these. Administration and optimization of digital campaign campaigns (SEM) for the generation and conversion of leads, through Google Ads and Facebook Ads. Including reporting and tracking metrics.

Market opening in the United States and Europe, acquisition of clients abroad for a value of $ 5000 USD, in recurring services.

Responsible for the development of the marketing department and the strategic planning of the activities of the area for the year 2018, as well as the negotiation and structuring of the annual budget. Definition and supervision of the strategic digital marketing plan based on the creation of content, in addition to managing, executing and optimizing the digital advertising strategies in social networks.

Creation and structuring of the marketing department, in addition to starting the digitization of the business, developing first ad campaigns and achieving first wholesale sales through the digital channel, this being a company in the traditional market.